Shanghai Securities News | Full of Vitality and Highlights, SSE STAR Market Companies Energize the Spring Festival Consumer Market with Technology

Shanghai Securities News, China Securities Network (Reporter He Xinyi) - During the Spring Festival holiday, companies listed on the SSE STAR Market have activated new vitality in the Spring Festival consumer market through an innovative "technology + commerce" model, creating a new Spring Festival consumption ecosystem full of benefits.

During the Spring Festival, the smart imaging consumer market experienced explosive growth. As a leading enterprise in the domestic smart imaging field, Arashi Vision demonstrated the new vitality of tech-driven consumption with its strong market performance. Specifically, Arashi's Insta360 brand, leveraging its full product matrix including the GO series, Ace series, and X series panoramic action cameras, precisely targeted Spring Festival consumption scenarios. Furthermore, activities such as winter sports, family gatherings, and travel during the holiday drove a surge in demand for smart imaging devices. Arashi's products, featuring core functions like stabilization, waterproofing, and panoramic shooting, met users' diverse needs for recording their moments.

Ninebot Limited ensured nonstop service during the Spring Festival, solidifying its consumer protection front. Over 700 of its service stores nationwide remained open normally, offering multiple thoughtful services during the promotional period: comprehensive vehicle inspections for just RMB 0.01, on-demand free roadside assistance, a 12% discount on appearance parts renewal, and a gift of service fees for maintenance purchases meeting a certain amount. Online platforms also ramped up efforts simultaneously, with escalating Spring Festival gifts and continuously heating up promotional benefits. During the Smart Driving New Year Goods Festival, users unlocked exclusive benefits on platforms including JD.com, Tmall, Douyin, Kuaishou, Meituan, Pinduoduo, and the Ninebot Go App.

During the Spring Festival, smart home products like robotic vacuum cleaners and high-temperature steam mops became popular choices for home upgrades and New Year gift, with consumer enthusiasm continuing to rise both online and offline. Roborock leveraged its comprehensive smart cleaning solutions to unleash the potential of home consumption, using technology to free up people's hands and protect family health, thereby facilitating the quality improvement and upgrade of smart consumption. This vividly demonstrates the robust vitality and new consumption momentum within the smart home appliance sector during the Spring Festival holiday.