AI Empowers SSE Consumer Retail Companies to Boost Efficiency and Drive Innovation in Scenarios and Products

Translated from Cailian Press, Reporter Shen Jiaojiao

In this year's mid-year promotion, "AI+" has become the key to capturing traffic in the consumer retail sector. A group of SSE consumer retail companies have achieved remarkable results in efficiency improvement, scenario innovation and product iteration with the help of AI technology, exploring new directions for digital intelligence development.

AI Integration Enhances Efficiency in Consumer Retail

In terms of efficiency improvement, many companies are actively promoting the application of AI technology. ailian Xijiao, a subsidiary of Shanghai Bailian Group Co., Ltd. (600827), launched an AI-powered precision traffic monitoring system capable of comprehensive, multi-dimensional passenger flow analysis, and is also exploring the reconstruction of the "people-goods-venue" relationship. Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. (600655) has built an AIGC middle platform. The jewelry industry uses AI algorithms to increase inventory and product management efficiency by 30%. The watch industry also uses AI technology to improve operating efficiency and launches a number of women's watches. E-commerce platforms also performed well. Taobao and Tmall's "AIGX" technology framework helped merchants optimize traffic distribution and improve advertising efficiency. JD.com focused on digital avatars live streaming and opened AI products for free; Proya Cosmetics Co., Ltd. (603605) cooperated with Beijing Digital Mali Technology Co., Ltd. to use AI intelligent cloud customer service, AI intelligent inspection, etc. to improve consumer experience, cope with traffic peaks, and explore the diverse needs of users.

AI empowers new scenarios and products

During this year's Shanghai May 5 Shopping Festival, Bailian Group made the event launch ceremony online for the first time, combining AI intelligent technology to achieve a "three-in-one" interaction between real people, digital avatars and robots on the same stage. In the field of home furnishing, Sichuan Changhong Electric Co., Ltd. (600655) takes panda IP as the core and brings a variety of star products to build a "national treasure-level life art" scene experience. With AI empowerment, the trend of "intelligence" in the home appliance industry is obvious. Hisense Visual Technology Co., Ltd. (600060) has built an integrated AI capability system of "terminal-cloud-chip" through self-developed chips, large model algorithms and scenario applications. Its Hisense E8Q Pro is connected to DeepSeek intelligent agent to realize voice interactive control and promote the transformation of TV into a "home intelligent center".

The above information is provided for reference purposes only and does not constitute investment advice.