Shanghai Securities News｜SSE-listed Companies Stimulate Consumption in May Day Holiday with Diversified Forms of Business

Translated from Shanghai Securities News-www.cnstock.com

(Shanghai Securities News, www.cnstock.com) (Reporter Qi Doudou) During the May Day holiday in 2025, SSE-listed companies became a powerful driver of consumption upgrading and culture-tourism integration by leveraging innovative consumption scenarios and diversified forms of business. Listed companies in different industries used precise market insights and creative event planning to release consumption potential and inject strong impetus into economic development.

Increased passenger flow drives revenue growth

During the May Day holiday in 2025, the tourism market once again witnessed explosive growth. Driven by consumption upgrading and culture-tourism integration, the tourism industry ushered in a new round of development opportunities. Data disclosed by cultural and tourism departments in many places show that the number of tourists received on the first and second days of the holiday exceeded that in the same period last year. SSE-listed tourism companies performed even better, standing out in the fierce market competition with their "new scenarios, new entertainments, and new experience".

SSE-listed company Zhejiang Sunriver Culture Tourism Co., Ltd. accurately understood market trends and created a series of immersive experience projects for target customers, deeply integrating landscape, China-chic and technology. Its scenic spots became popular destinations for "Generation Z" and parent-child customers, with both passenger flow and revenue rising. In the first four days of the holiday, it attracted 595,300 visits and its revenue reached RMB 38.7205 million, which increased by 54.63% and 53.28% year on year respectively, demonstrating strong market potential and growth resilience.

During the May Day holiday, SSE-listed company Jiangsu Tianmu Lake Tourism Co., Ltd. prepared a colorful festival feast for tourists. Its Tianmu Lake Landscape Garden Scenic Spot uses concerts as a medium to integrate the natural elements of Tianmu Lake and build a three-dimensional music matrix where "euphonious waves and visible melodies". The diversified music scenarios gained significant popularity, allowing tourists to feel the harmony and beauty of nature in the interweaving of lake views and music. From May 1 to 4, the number of visits received by scenic spots operated by the company increased by 5.31% year on year; the revenue rose by 6.55% year on year.

Anhui Jiuhuashan Tourism Development Co., Ltd. tapped into the potential of culture-tourism integration. A series of activities and products, such as the singing bowl healing experience at Dongya Hotel, the starry sky camping site at Wuxi Shanse Resort, the intangible cultural heritage handicrafts at Pingtian Peninsula Hotel, and "Looking for Flower Fairies" on Huatai Cableway, continued to expand the diversified experience boundaries of "culture + scenario + interaction", upgrade traditional sightseeing to in-depth experience, and build a new ecology of immersive cultural and tourism consumption.

According to Huangshan Tourism Development Co., Ltd., the number of visits received by Mount Huangshan Scenic Area has been close to its maximum capacity for four consecutive days, and popular attractions such as Tiandu Peak have gained in popularity. Mount Huangshan attracted 147,000 visits, up by 13.7% year on year, a record high for the same period in history. It demonstrated the unique charm of "integrating nature with culture" in safe and orderly tourism experience.

Traditional business districts are rejuvenated

SSE-listed companies expanded consumption boundaries and enhanced consumption popularity through brand cooperation and resource integration.

Yonghui Superstores Co., Ltd. actively served as a "travel mate" on the road. The company seized the opportunity to create a new one-stop shopping experience for "a spur-of-the-moment trip". Through brand resource integration, it adjusted the product structure of activities, focused on core large products, and created a new scenario for sun protection when traveling. At the same time, focusing on different holiday scenarios such as travel, leisure, catering and gatherings, the company highlighted the marketing of snacks, beverages, cooked food, European bread, cakes and pastries, and other essential goods for travel, and set up special areas for cooked crayfish, durian, berries and other specialties to meet the diverse needs of family travel.

During the May Day holiday and Shanghai's May 5 Shopping Festival, the Greater Yuyuan Business District under Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. leveraged the construction of Shanghai International Jewelry Fashion Functional Zone to create the "Brilliant Greater Yuyuan" jewelry fashion promotion activities. Many leading jewelry brands, such as Laomiao, Lao Feng Xiang, and Laopu, gave special weight off or money off discounts. More than 200 luxury fashion brands, China-chic brands, cultural and creative brands, and time-honored brands in the two major commercial complexes of Yuyuan Bazaar and BFC launched special products and customized services for early summer. Tens of thousands of products of over 60 brands provided domestic and foreign consumers with rich shopping experience featuring oriental life aesthetics. From May 1 to 4, the cumulative number of visits to Yuyuan Bazaar exceeded 1 million, and the cumulative sales exceeded RMB 100 million.

Wangfujing Group Co., Ltd. carefully planned diversified characteristic activities under the regional layout of 79 stores in 38 cities across the country. Stores in various places launched personalized themed consumption feasts based on regional characteristics and consumption trends, such as creating the innovative "coffee + culture & tourism" cross-border scenario in Chengdu, and working with Luckin Coffee to create co-branded lucky origin park themed pop-up shops. The customer flow exceeded 100,000 in the first two days of the activities. By virtue of various wonderful activities, the company's customer flow achieved a year-on-year increase of nearly 20%, injecting great momentum into the pickup of the holiday economy.

The above information is provided for reference purposes only and does not constitute investment advice.