Securities Daily｜Double Eleven Sales Report: Multiple Domestic Beauty Brands Listed on the Shanghai Stock Exchange Showcase Impressive Performance

E-commerce platform data shows that domestic beauty brands have achieved impressive results during this year's Double Eleven Carnival. The rise of Chinese beauty brands has already begun. Following the expansion of domestic home appliances, smartphones, and automobile brands, Chinese beauty companies are embracing new market opportunities.

Proya Cosmetics Co., Ltd. Reported a revenue of 6.966 billion yuan in the first three quarters, reflecting a year-on-year (YoY) increase of 32.72%. Its net profit reached 999 million yuan, making a YoY increase of 33.95%. During the 2024 Double Eleven period, the company's various brand lines maintained a strong sales performance. Proya, being a domestic brand, ranked first in beauty sales on e-commerce platforms such as Tmall and Douyin. In October 2024, the company established its European Science and Innovation Center, marking a significant step towards internationalization. The center will inject new impetus into the company's sustainable development through scientific research and innovation, integrating global resources, and enhancing the company's international influence.

Guangdong Marubi Biotechnology Co., Ltd. recorded revenue of 1.952 billion yuan in the first three quarters, showing a YoY increase of 27.07%, and a net profit of 239 million yuan, marking a YoY increase of 37.38%. During this year's Double Eleven period, the company achieved nearly 600 million yuan in total sales across all channels (from October 8 to November 11, 2024), representing a YoY growth of 40%. Its Tmall flagship store experienced a 34% YoY sales increase, retaining its position as the top-selling domestic eye cream brand on Tmall.

During the Double Eleven period, Shanghai Jahwa United Co., Ltd. achieved steady growth through brand reshaping, delivering strong performance across major online platforms (self-operated stores) as follows: over 10% growth on Tmall, over 80% growth on Douyin, and over 8% growth on JD.com. The company expressed its optimism about the increasing market share of domestic brands, which mainly attributes to their significant improvement in product quality in recent years.

Excerpt translated from http://www.zqrb.cn/ on November 17, 2024

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The above information is provided for reference purposes only and does not constitute investment advice.